Thor A Rain in orange jumper

Founder of The Helpful Clinic and the First Aid for Feelings approach, Thor is dedicated to compassion and a no-nonsense approach to your well-being and health.

For over a decade, Thor has helped hundreds of people to manage and improve their physical, mental, and social health, specialising in pain, fatigue, stress and anxiety. They are uniquely qualified to do so having recovered from complex PTSD, ME/CFS and Fibromyalgia – diagnoses given by their doctor in 2003, along with the prognosis that they would never get well. 

Thor did get well. It took seven years. They subsequently trained in a range of complementary therapies, including clinical hypnosis, Neuro-Linguistic Programming (NLP), and emotional freedom technique (EFT). This clinical experience, harnessed to academic training and years working in film production and project management, enabled them to pioneer a practical and easy-to-use approach to support health and wellbeing: First Aid for Feelings. Galvanised by patients’ successes, Thor set up a social enterprise in 2015 to help others. Read more about Thor’s journey here.



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Zoe Evans

Operations co-ordinator

Zoe keeps things running smoothly behind the scenes, from patient enquiries to organisation and financial management, plus anything in between. Outside of work, Zoe likes to sew (vintage style clothes and quilts mainly) plus she takes dance classes and is learning to play the doumbek (Arabic goblet drum). She also likes to cook and make cocktails.


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Nicki Hayes

Research and writing partner

Nicki works alongside Thor developing training programmes and co-wrote the First Aid for Feelings Manual. A bit of a word-nerd, there’s nothing Nicki enjoys more than bringing the clinic’s work and stories to life.

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James Devonshire

Content partner

James helps with various aspects of content. When he’s not writing, James can be found with his wife and five young children on a beach in the Philippines.

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Richard Slade

Graphic and digital designer

A graphic designer, front-end developer, lecturer, animator and social entrepreneur with over 20 years experience in the industry working in public, private and charity sectors with some of the top names in design. Richard builds brand identities, develops websites, creates animations, designs fonts and connects communities.

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 Jenny Wade

Independent leadership consultant

Jen died in spring 2020. She had been advisor to The Helpful Clinic from the start. You can read more about Jen’s contribution to the Helpful mission here.

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Denny the Dog

Chief treat eater

Denny the dog died in May 2023 after a brief illness. Denny had supported The Helpful Clinic from the start. You can read more about Denny’s contribution and her views here.